I.C.E.
Insurge Commit Extinguish

“I.C.E. Insurge Commit Extinguish” is the narration of the thesis project carried out during the Final Synthesis Studio 2023/24 course. The project, speculative design themed, was created with the purpose of showing climate change from the perspective of a natural element. Within a scenario in which ice is tired of human abuse and sees its very existence threatened, it chooses to rebel. The ice terrorist association, I.C.E., acts against humanity to exterminate it and restore the long-lost balance on earth. I.C.E.’s bombs are everywhere and each is set to explode within minutes. Any attempt to get close accelerates the timer’s scrolling, bringing the bomb dangerously close to exploding. The only chance to stop the device is to touch its gelid surface. As soon as the contact ends, however, the time starts running again until it runs out. Getting stuck there is the only solution: wasting time to earn more time.

Team: Ginevra Bernasconi, Giulia Bonalumi, Jacopo Domenichini, Agostino Sanna, Andrea Vitali

Panorama l'Aquila

ITALICS brings to L'Aquila the third edition of Panorama, the traveling diffuse exhibition that since 2021 connects art, architecture, antiquity and the contemporary with the territory and its communities.This year the exhibition needed a new look. The visual identity project for Panorama is based on a typographic logo that features the name of the event, or its initial, between two inverted brackets: a graphic synthesis to represent the opening of the panorama before the eyes of the explorer, like two eyelids that, by opening, allow one to see. The emphasis is not on the landscape itself but on the experience of immersion in the landscape itself. The logo reconfigures, shrinks and expands like a living element, creating patterns and interacting with images. Clean typography, large single-color backgrounds, and serif typeface (Practice by Optimo) ensure that the identity has a simple, light tone that is also refined and elegant.

Work for Giga Design Studio X Italics
Team: Giacomo Scandolara, Gabriele Donini, Pablo Galbusera, Alessandro De Vecchi, Arianna Primavera

Link //italics.art/panorama/panorama-laquila/
Instagram @italics.art

Spaziale 2023
Everyone belongs to everyone else

For the visual identity project created for the Italian pavilion of the Architecture Biennale 2023, I was in charge of the animations, both for social and for the website, as well as the creation of content also in a static version. The animations, to remain consistent with respect to the coordinated image, are based on the same starting matrix: the map of Italy, visually summarized through boxes filled with the gradient. These gradients zoom in and out by pushing each other, interacting with other figures, photographs, numbers, and text. The animations I made were used for the reels, for the project maps on the site, and for the case study of the project within the Giga Design Studio site.

Work for Giga Design Studio X Biennale di Venezia
Team: Giacomo Scandolara, Gabriele Donini, Pablo Galbusera, Alessandro De Vecchi, Arianna Primavera, Daniele Polacco

Link https://www.spaziale2023.it/
Instagram @spaziale2023

Memetic Warfare
Vol.1 - The Gaza Conflict

In an age dominated by digital communication, memes have taken a central role in our daily interaction. They are not limited to being a hilarious pastime, but have become a veritable form of language. Born within the freedom of the web, memes have mutated into influential marketing and political propaganda tools, often in controversial ways. Memetic Warfare Vol.1 sets out to memetically represent the diverse and complex facets of the Israeli-Palestinian conflict without giving answers but, on the contrary, stimulating the emergence of new insights and debate: How do memes describe this conflict to us? What opinion do we have about it now? Who is the good guy, who is the bad guy?

Team Ginevra Bernasconi, Federico Gajo, Nicola Maria Patitucci, Francesco Scarfone, Carlotta Sereni

Anthropology of Intelligences
On risk and opportuinities of AI for the study of cultures

“Anthropology of Intelligences: On Risk and Opportunities of AI in the Study of Culture” is a book presenting the class material from the “AI and Anthropology” course of the Master in Artificial Intelligence. Across six chapters, the book outlines the various ways in which AI can influence anthropology, providing a comprehensive overview of its potentials and risks. It explains how AI can be a valuable tool for anthropologists, supporting the collection of ethnographic data, enabling the analysis of large amounts of information, and opening up new research perspectives. At the same time, it highlights the limitations of AI in this field, shedding light on the challenges related to interpreting complex cultural contexts, understanding social dynamics, and human empathy. Above all, the lessons summarized in the book explore the biases in AI, explaining how these reflect and influence our representation of the world and its facets. The project is purely speculative. In fact, the course does not exist. Both the trailer video and all the textual content of the book were entirely written by artificial intelligence itself. Within it, the promptography contain all the questions we asked to Chat GPT in order to product the content of the book.

Team: Ginevra Bernasconi, Federico Gajo, Nicola Maria Patitucci, Francesco Scarfone, Carlotta Sereni

LOEWE FOUNDATION Craft Prize 2024

The LOEWE FOUNDATION Craft Prize seeks to acknowledge and support international artisans of any age or gender who demonstrate an exceptional ability to create objects of superior aesthetic value. As an assistant to the art director Valentina Cameranesi Sgroi I had the chance to contribute to the realization and accomplishment of the 2024 editions of the Craft Prize, which was held in Paris, at the Palais de Tokyo. Specifically, I assisted my mentor during the two main phases of the project:
Adv and catalogue images: creation of slide decks and mockups based on input received by the art director; creation of title cards for exhibition video; curation of the visual content coming from the artists; selection of material for the digital exhibition; storytelling of the artists video and image material.
Support shoot/installation shoot: Assistant art director on set for the installation images and SM dedicated videos, retouch and crop guides of the event images, guidelines for SM winner announcement layout.

Link https://craftprizeexhibition.loewe.com/ and //craftprize.loewe.com/en/craftprize2025

Creative Direction: Valentina Cameranesi
Artwork imagery: Charles Negre
Artworks video: Massimiliano Bomba
Installation imagery: Heikki Kaski
Exhibition stills: Tom Dagnas
Digital Exhibition: Giga Design Studio

Inatto Magazine
Issue n.1 - The right to copy

Rights are not only those recognised by law. There are behaviours we all enact, that are shared even if considered unethical, and that is what legitimises them. Manipulating, destroying, failing, forgetting, copying.   All of these are wrong, or is it our perception that they are? INATTO is a magazine written by creatives for creatives with the aim of opening a discussion on the needs of those who belong to the field. The magazine header works as a constitution while each issue of it is a new right, which is legitimised through the words of the people who have participated in its creation. The magazine presents itself as a place for dialogue between different points of view, with the aim of questioning those taboos that prevent the creative system from evolving. The right to copy is the first issue.

Link https://inattomag.it/index.html
Instagram @inatto.mag
Team: Miguel Amaya, Ginevra Bernasconi, Giulia Bonalumi, Martina Esposito, Federico Gajo, Camilla Tosi

Nonplaces

“Non Places” is a visual unicum of different graphic languages experimented on the theme of nonplaces developed by the anthropologist Marc Augé. There is a dialectic, an osmosis between places and nonplaces not well understood by those who stop at a superficial approach. The main requirement of a nonplace is not attributable to a generic list of designed places like train stations, airports, supermarkets, malls, but it depends on people’s collective perception of that particular spatial context. If places and nonplaces are not born with a specific nature, if they cannot be catalogued but on the contrary they are mutable and contiguous, then it is only the people who experience them who perceive them as places or nonplaces. So how can we turn a nonplace into a place?

OfficinaOtto

Officina otto is a post production house and capture service studio. They came to us with a specific need: an online portfolio that could easily display all their works and clients, but that could only be visible to those with the link of it, due to copyright reasons. We created a website with two different kind of user experience, one grid and one list. The grid version shows a selection of their most significant works, while the list version consists of a list of brands with which they had collaborated and the respective works done for them. The portfolio shown here is a free of copyright images version of the original one. All original ones are copyrighted.

Team: Ginevra Bernasconi, Agostino Sanna

Miart 2025

Cabinet Milano was in charge of the creative direction of the modern and contemporary art fair miart, taking care of both the photographic image of the campaign and all aspects related to the visual communication of the event. The visual campaign of this edition of miart reflects concepts dear to Robert Rauschenberg, such as active participation, commitment to dialogue and interdisciplinarity, and the ability to weave productive relationships. My job here was to develop and adapt the graphic design concept to all communication medias. In particular, I was responsible for creating the signage inside the fair, the map, city advertising posters, brochures, static and animated graphics for social media and ADV pages for magazines.

Creative direction and graphic design: Cabinet Milano
Video and Photos: Marton Perlaki and Dodi Vekony
Sound Design: jsds
Wardrobe: Ali and aniko

Studio visit, Port Issue 37

The format of an interview as a pretext to elevate design within a compelling visual narrative. The artist (Alessandra Spranzi) and the interviewer (Marco Masini) are seated in a set reminiscent of a television studio: spare, vintage-tinged, with a hint of dystopia. They remain similar across shots, but around them, the scene subtly shifts. In this project I contributed to the definition of the creative concept, storyboard, and moodboard. Above all, I worked with the set designer to select the props and products to be photographed, manage them, and ship them to the studio. In addition, on set, I helped coordinate the project ensuring that the timeline was followed.

Creative direction: Cabinet Milano
Photography: Rita Lino
Styling: Viviane Hausstein
Set design: Ludovica Rosato
Photo assistant: Camila Schuliaquer
Set design Assistant: Veronica Lioni
Props: Davide Biancucci

Vogue Fashion Panorama

Fashion Panorama is a traveling exhibition that aims to tell contemporary Italian fashion through the vision of 8 brands, chosen for the uniqueness of their gaze and creative approach. I took care of the definition of the creative concept, which corresponds to the idea of the literal “front and back”. I set the corresponding moodboard while also helping defining the photographer and the rest of the creative team. On set, I served as assistant art director, helping to coordinate the team’s work, supervising the stylist with regard to the garments selected for each designer, and addressing any issues that arose during the shooting.

Creative Direction: Cabinet Milano
Photography: Mattia Parodi
Styling: Roberta Console
Special Project Lead: Corinne Corci
Senior Photo Editor: Francesca Marani
Creative Producer: Alice Nart

Floridays
Paolo Zerbini

Floridays is a complex portrait of a fake society that is brilliant and perfect only on the surface, but beneath which lies a world full of contradictions and oddities. Paolo Zerbini draws inspiration from the exaggerated style of the 1990s to show a world that makes a lot of noise but is ultimately somewhat empty and dominated by bad taste. I was responsible for the graphic finishing of the project, whose concept had already been defined. I helped designing the cover, the final index, and I took care of the color alteration of the photos, preparing them for printing with fluorescent Pantone colors.

Team: Ginevra Bernasconi, Nicola Narbone, Francesco Valtolina

I JUST DON’T WANT TO WAKE UP

This capsule collection, curated by Angelo Flaccavento with fashion design by Luca D’Alena for Pitti Immagine Uomo 2025, represents much more than just a clothing line. It is an invitation to slow down, to create a personal space in the hustle and bustle of everyday life, and to celebrate vulnerability as a strength. In this project, I oversaw the design of the booklet, defining its graphic layout and how the photos would be used.

Creative direction and graphic design: Cabinet Milano
Photography: Ana Roque
Location: Anticàmera
Sponsor: Consinee
Powered: v/collective
Garments: Loma
Casting editor: simobart casting
Models: Pietro from Guys MGMT

La Pacifico

The theme of the creative concept developed for this La Pacifico brand campaign is “a day with.” The goal was to narrate a day in the life of the La Pacifico woman through the ever-changing light of the sea. The garments move in harmony with the body, accompanying it through slow gestures and warm atmospheres. The imagery captures different moments of the day, from the intimacy of the morning to the fullness of midday, and finally to the golden calm of sunset, conveying a sense of time lived in perfect harmony with nature.

Creative direction: Cabinet Milano
Production: Next Agency
Photography: Andrea Lanno
Videos: Marco Bollani
Make up and hair: Antonio Navoni
Model: Giorgia Bovone

Designing a missing prize
An operative framework for the realization of a book design award in Italy

The research I carried on for my master thesis is situated within the context of Italian independent publishing — a fertile yet fragile ecosystem, often lacking tools to recognize, narrate, and preserve the value of editorial design. The project explores the double role that communication design can cover: when it moves beyond form, it can become a tool to build systems of legitimation and memory. The work develops between analysis and design: mapping the independent publishing landscape and its preservation devices, alongside an investigation of major book design awards as models of recognition. From this, it emerges a framework for an award dedicated to independent publishing, conceived not as an event, but as a cultural device capable of generating narrative, memory, and long-term value. In this perspective, communication design is not only about shaping objects, but systems — making the meaning of books visible, shareable, and lasting. The editorial layout of the thesis draws on a bureaucratic and administrative visual imaginery, translated into grids, a simple binding, a division into booklets, and a strong schematization of content. Each submitted book must be physically sent to the award’s headquarters, and for this reason the thesis itself is designed as an object already packaged, ready to be shipped.

Supervisor: Andrea Braccaloni
Interviews with: Andrea Baccin, Ambrogio Borsani, Lorenzo Gigotti, Angela Madesani, Amedeo Martegani, Sara Melchior, Marina Montresor, Sereina Rothenberger, Nicole Udry, Francesco Valtolina, Maxime Woeffray.